Cookie Policy

Last updated: November 11, 2026

This Cookie Policy explains how SPRK Lighting (“SPRK”, “we”, “us”) uses cookies and similar technologies on sprklighting.com, and the choices you have. It should be read alongside our Privacy Policy.

What cookies are

Cookies are small text files that a website stores on your device. They let the site remember things between pages and visits, such as your privacy choices, and they let analytics tools recognise a returning browser. “Similar technologies” covers things that work the same way, such as your browser’s local and session storage.

How we ask for your consent

The first time you visit, a banner asks which optional cookies you allow. What happens before you choose depends on where you are:

• EU, EEA, UK, Switzerland and everywhere outside the United States: optional cookies stay off until you accept them. If we can’t tell where you are, we treat you the same way.
• United States: analytics cookies are on by default and you can opt out at any time.

If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of personal information and keep the Marketing category switched off.

We ask again after 12 months, or sooner if we change the cookies we use.

Cookies we use

Strictly necessary

These are needed for the site to work and to remember your privacy choices. They are always on.

• cc_consent (set by sprklighting.com, 12 months): stores your cookie choices, the version of the banner you saw, the consent rules that applied to you, the time you chose, and a random ID that links your choice to our consent record. It does not identify you.
• cc_region (session storage, cleared when you close the tab): remembers which consent rules apply to you so we don’t have to check on every page.

Analytics

These help us understand how the site is used so we can improve it. They are only set if this category is on.

• _ga, _ga_L1JP1ETWRS (Google Analytics, up to 2 years): distinguish visitors and sessions so we can count visits and see which pages are used.
• _clck (Microsoft Clarity, 1 year) and _clsk (Microsoft Clarity, 1 day): recognise your browser and join your page views into a single session recording, so we can see how people move through the site.
• CLID, MUID, ANONCHK, MR, SM (set by Microsoft on clarity.ms and bing.com, from one session up to 1 year): used by Microsoft to identify a browser across sites that use Clarity and to keep its own services in sync.

Google and Microsoft process this information on our behalf and may transfer it outside your country. See Google’s privacy policy and the Microsoft privacy statement for details.

Marketing

We do not currently use any advertising or marketing cookies. The category exists so that, if that ever changes, nothing will be set without your choice, and we will update this policy and ask you again first.

Preferences

We do not currently set any preference cookies. As with Marketing, we will update this policy and ask again before we do.

Our record of your choice

When you make a choice in the banner, we keep a record of it so we can show that consent was given or refused. The record contains your choices, the random ID from the cc_consent cookie, the banner version, the page you were on, the date and time, your country, and whether a Global Privacy Control signal was present. It does not include your name, IP address or browser details. Records are deleted after 24 months.

Changing your mind

You can change or withdraw your consent at any time using the Cookie settings link in the footer of every page. Visitors in the United States can also use the Do Not Sell or Share My Personal Information link there. When you switch Analytics off, we stop the analytics tools and delete their cookies from our domain.

You can also block or delete cookies in your browser settings. If you block all cookies, the site will still work, but it won’t be able to remember your choices and the banner will appear on each visit.

Changes to this policy

We’ll update this page when the cookies we use change, and change the “Last updated” date above. If the change affects your choices, we will ask for your consent again.

Contact

Questions about this policy or how we use cookies? Email hello@sprklighting.com.