Fans wait in line for hours to get into Gideon’s—not just for their famous cookies, but for the eerie atmosphere. This highly themed retail environment uses lighting and other special effects to immerse guests in the story.

This unique and atmospheric space was brought to life through a fantastic partnership with our friends at MDSX, blending rich storytelling with immersive lighting design - all on a budget. We are grateful to have been a part of a project that’s as visually delicious as the cookies! 

✨Winner: 2021 THEA Award for Themed Retail, Limited Budget✨